# Proof

> Understand what useful evidence should show: the starting point, work completed and measured changes. Ask Narattivo about evidence relevant to your business.

Canonical page: [https://narattivo.com/proof/](https://narattivo.com/proof/)
Last updated: 2026-09-22

Proof / Evidence first

Judge the work by the evidence.Useful proof shows the starting position, the work completed and what changed—with dates, context and approved evidence.

Case studies

## A clear record of the work.

What good evidence includes

## Context makes a result meaningful.

### A starting point

The challenge, scope and baseline before work begins.

### The work completed

The actions taken and the reasoning behind them.

### Documented change

Dated screenshots, measurements and approved client commentary.

Your business / Your next customer

## Ask to see the work behind the result.

A headline number is only useful when you know what was measured. When evaluating an engagement, ask for the starting point, the changes made and the evidence available to review.

### What was the original problem?

Look for the relevant market, pages, dates and buyer questions. A result from another business may not predict what happens for yours.

### What changed on the website?

Ask for a clear record of revised content, fixed technical issues and supporting sources. Separate implementation from outcomes that appeared later.

### Did the business benefit?

Review qualified enquiries and their follow-up where data is available. An AI mention or extra traffic alone does not establish sales impact.

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