What Makes Content Citable in ChatGPT, Gemini and Perplexity?
No publisher can command a citation in ChatGPT, Gemini or Perplexity. The practical task is to make important buyer information easy to find, understand, verify and keep current.
Ideas & perspectives
Insights
How AI Search Engines Choose Which Brands to Mention
AI search engines do not publish one universal formula for choosing brands. The practical work is to make your pages easy to find, your claims easy to interpret and your evidence easy to verify.