AI search / UAE
Buyers use Google and ChatGPT. Help them on both.
A buyer may find a page through search, ask AI for a comparison and then check your website. Your job is to give them consistent facts and a clear next step at each stage.
What should your website do?
Explain who the service helps, what it includes, which evidence supports it and how to enquire. Make those answers available as readable page text with links to more detail.
What should technical checks cover?
Google’s AI feature guidance uses existing Search foundations. OpenAI’s publisher guidance describes OAI-SearchBot access. Check each platform’s current primary documentation and hosting restrictions rather than assuming one bot rule covers everything.
How should visits be measured?
Compare observed source, landing page and enquiry quality. OpenAI documents chatgpt.com UTM referrals. Some journeys have incomplete attribution, so a missing source is not proof the platform played no role.
Which channel should receive more effort?
Use relevant enquiries and pipeline evidence alongside discovery data. Keep a stable measurement method and avoid shifting your strategy because of one screenshot or one week’s results.
Primary sources
Technical sources reviewed: 20 September 2026. Platform behavior can change.
Make your next step clear
Tell us your website, market and the problem you want to solve.